Pursuing Product

Foundations for Effective Product Management

Learn the principles, strategies, and mental models that create effective product managers.


What You'll Learn

Product management is a rewarding and varied craft. You get to operate across functions, combine knowledge from various fields, and explore all the different facets of building products. But it's also a tough role to learn. This book teaches you the fundamentals of product management. Everything in this book is garnered directly from experience building products, leading teams, and training beginners to become effective product managers.

You'll learn how to improve your own product capabilities so that you can excel at solving product problems.

What You'll Learn
Product Thinking
The ability to discover and solve for a problem that creates value‍.
The ability to clearly articulate reasoning, definition, and progress‍‍.
Indirect Leadership
The ability to clearly articulate reasoning, definition, and progress‍‍
The ability to make sound decisions in challenging environments‍
The ability to get results and generally make things happen‍‍

What's Inside

Chapter 1 - Product Thinking

This chapter covers the end-to-end definition and methods for product thinking and how to improve.

  • Defining Value: value in the product context and common value models
  • Solving for Value: problem definition, idea generation, testing, evaluation
  • Discovering Value: integrating main usage, stacking tail opportunities, targeting adjacent users
Chapter 2 - Communication

This chapter covers the key types of communication tools that enable a product manager to organize across an organization.

  • Outward Communication: value proposition, product overview, product documentation
  • Upward Communication: product roadmap, product strategy
  • Inward Communication: product requirements, product backlog
Chapter 3 - Indirect Leadership

This chapter covers the specific type of leadership product managers need to display in a cross-functional capacity.

  • Indirect Leadership Principles: understanding and mutual respect, why and win-win, support and credit
  • Problematic Situations: engineers, designers, sales
Chapter 4 - Judgment

This chapter covers the type of decisions product managers make and the importance of the consequences.

  • Prioritization: the nature of prioritization decisions
  • Trade-Offs: the costs of trade-offs
  • Risk Management: the need to manage risk
Chapter 5 - Execution

This chapter covers the nature of getting things done

  • Bias for Action: advancement rather than perfection
  • Create Dynamic Process: modify process according to the problem
  • Focus on What Matters: 80/20 rule
About the Author

Angela Jiang

Angela is a product leader with extensive experience building products, teams, and systems in machine learning, search, discovery, marketplaces, consumer, enterprise, and analytics spaces. Her work has spanned knowledge graph construction at LinkedIn; high scale search and experimentation at Walmart Labs; advertising optimization, natural hazard modeling, and incentive design at various startups.

Prior to product management, Angela worked in cross-border investment banking at UBS and taught statistical methods in finance as a Chicago Mercantile Exchange Fellow at the University of Illinois in Urbana-Champaign.